here's what we've done
Beauty for Life
Client
The American Society for Aesthetic Plastic Surgery (ASAPS) and the American Society of Plastic Surgeons (ASPS) represent board-certified plastic surgeons who provide the highest standard of care for patients who choose cosmetic surgery procedures.
Challenge
In response to increasing numbers of nonplastic surgeons entering the field of cosmetic medicine, ASAPS and ASPS joined forces and asked Reingold to develop research-based strategies and tools to educate patients about safe plastic surgery and help plastic surgeons maintain their market share.
Enter Reingold
Reingold created an attractive patient guide, Beauty for Life, that vividly illustrates the aging process and describes the most popular cosmetic surgery procedures from the teen years through the 60s and beyond. Then we introduced this guide to an entirely new audience of Internet users through an interactive Beauty for Life website that cultivates a loyal community of visitors interested in plastic surgery and gives them reasons to keep coming back. Reingold dramatically increased the website's traffic through a variety of search engine marketing tactics, including purchasing keywords on search engines, blogger outreach, banner advertisements, and online press releases.
Results
From April 21 to November 24, 2008, our SEM tactics attracted a total of 74,664 visitors to the Beauty for Life website, including 49,880 visitors referred from 4,334 different websites. Of this total, 7,506 visitors reached the website through links posted by bloggers—free of charge—in response to our blogger outreach. More than 53,000 visitors came to the website through our purchase of keywords on Google, Yahoo, and MSN and our text ads on content-relevant websites, while 3,153 visitors clicked through behavioral ad placements on Yahoo, which appear only for people who search for information that is relevant to the advertised site.