here's what we've done

• graphic design
• broadcast media
• multimedia
• advertising
• promotions & exhibits

Corporation for National and Community Service

Client
The Corporation for National and Community Service (CNCS) recruits volunteers for the nation's signature programs to fight poverty and serve communities nationwide: AmeriCorps*ViSTA, the President's Council, and the Martin Luther King Jr. Day of Service.

Challenge
CNCS aimed to recruit volunteers, particularly recent college graduates and baby boomers, to commit one year of service to the VISTA program.

Enter Reingold
Reingold created a suite of video products for the Americorps*VISTA program. Fight Poverty with Passion vividly depicts the diversity of the people served and volunteers who sign up, as well as the wide variety of opportunities to work in rural and urban communities across America. We produced the video in three lengths and in Spanish and English, providing maximum flexibility to media outlets. A second educational video, called VISTA: The Legacy, is used to open a three-day orientation for those selected to serve.

Results
Reingold's video PSAs put a fresh face on the Americorps*VISTA program, depicting its activities and activists in a way that resonates with prospective volunteers.