• branding
• research & analysis
• social marketing
• media relations
• community relations

ePals

Client
ePals/In2Books creates and distributes research, proven learning programs and services, and a suite of school-safe and protected technologies—such as emails and blogs-to foster collaborative learning among K-12 students worldwide.

Challenge
When ePals merged with In2Books, the new corporation needed a fresh identity and creative ways to market its products and services through partner organizations and directly to schools, teachers, and young learners.

Enter Reingold
Reingold blended modern styling, vivid colors, and kid-friendly typography to reflect ePals' creative approach to learning and appeal to adults and children alike. We featured the logo and new ePals tagline, "Where Learners Connect," on the full array of identity and promotional products. We also developed ePals' corporate and product brochures, using messaging and design that capture ePals' mission to provide safe online learning experiences and evoke the excitement and discovery of reading.

Results
ePals has used Reingold's promotional products and collateral materials to reach out to hundreds of teachers at conferences nationwide. Today ePals is connected to more than 10,000 students in 1,000 classrooms across more than 200 countries.